A structured, scalable model that combines technology, partnerships, and
on-ground extension systems to deliver real value to the last mile. We are transforming the digital agriculture ecosystem to empower our farmers.
value to farmers.
We leverage our proprietary platform, FarmerChat (launched in October 2024), an AI-powered, multilingual and multimodal advisory tool co-created with farmers, with a sharp focus on women farmers. Built for low-cost, low-connectivity and low-literacy contexts, it delivers timely, actionable and climate-smart guidance.
Designed for real farm conditions, FarmerChat enables interactions through voice, text and images, making advisory accessible, inclusive and easy to use. By combining AI, data and local context, it provides hyperlocal insights that support better on-ground decisions.
Today, FarmerChat has reached over 900,000 farmers across India, with 45% women, demonstrating the power of technology to drive impact at scale.
Our approach is rooted in co-creation, not top-down design. We build with communities, ensuring inclusion is embedded from the start and that our solutions address real barriers of access, literacy, and context.
We follow a simple but rigorous cycle:
Creating inclusive solutions that are accessible, context-aware, and grounded in user realities.
We iterate continuously through community feedback, partnering with open platforms to test and strengthen innovations at scale.
Scaling solutions on the ground through strong partnerships that enable reach, adoption, and sustained impact.
Trust is at the core of our approach, enabling farmers to adopt improved practices while driving cost-effective extension at scale.
This approach ensures that our technology is not only scalable, but truly usable, inclusive, and relevant where it matters most.
Our technology enables farmers to adopt climate-smart and sustainable practices through real-time, localized guidance.
We promote the use of clean and green energy, regenerative approaches, and resource-efficient methods that are aligned with evolving climatic realities, including low-emission agriculture and livestock practices.
By combining data with on-ground context, we help farmers make informed decisions that support productivity, resilience, and environmental sustainability.
Since our inception in 2008, we have worked closely with smallholder farmers to co-create solutions grounded in their lived realities.
We place a strong focus on women farmers, strengthening their access to information, building their confidence, and increasing their participation in decision-making. By designing inclusive solutions, we enable shifts in behavior that extend beyond individual farmers and influence household dynamics over time.
This enables women farmers to exercise greater agency and voice, while driving meaningful change across the ecosystem.
We strengthen farmer groups and FPOs with digital tools that enable market access, data-driven decision-making, and improved business outcomes.
By supporting farmer groups to evolve into rural hubs of innovation, we help build their capacity to operate as sustainable and viable enterprises.
Our approach enables collective growth, stronger market linkages, and long-term economic resilience.
Whether you're a government, NGO, funder, or research institution — there's a role for you in building more resilient farming communities across India.